Buzz

Buzz
By:Ed Koch,Christy Heady
Published on 2007 by AMACOM/American Management Association


Ed Koch is the ultimate product of successful buzz. He was a political unknown who rose to the top, becoming not only one of New York's most popular mayors, but an iconic national political figure. NewsMax is planning an extensive campaign in support of the book. They will promote it heavily in their email newsletters which go out to 1 million recipients, and feature it in their monthly print magazine (circ.1 million readers) and in promotions on the NewsMax.com website which has 2.5 million unique visitors per month.; Koch continues to be a major player on the American political scene. His columns appear in The New York Press and NewsMax, and he is a weekly guest on NY1. In 2004, despite being a lifelong Democrat, he was a featured speaker at the Republican National Convention. This work tells readers the savviest ways to: turn mistakes into opportunities; define their image; withstand public scrutiny; work the media; gain an adoring audience; handle both the triumphs and the pitfalls of being in the public eye; and much more.; Publicity efforts will include a national morning radio drive-time campaign, broadcast interviews, NYC publicity and book signings as well as media tie-ins with Koch's speaking engagements.

This Book was ranked at 41 by Google Books for keyword Books with Buzz.

Book ID of Buzz's Books is x_t5pgHBfwsC, Book which was written byEd Koch,Christy Headyhave ETAG "EWePFd+0djQ"

Book which was published by AMACOM/American Management Association since 2007 have ISBNs, ISBN 13 Code is 9780814400739 and ISBN 10 Code is 0814400736

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "164 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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